Forbes' Best-Ever Social Media Campaigns Article Highlights Some 'Pre-Historic' Ones

Having worked on 100+ Social Media initiatives in my nearly 6 year tenure in the industry, I was intrigued by this Forbes article identifying the top 20 'best-ever' social media campaigns. What is most fascinating to me is how many of these best-ever campaigns were executed prior to the true existence of a social media industry. They were truly pioneers. Do you know which ones I am referring to? I'd love to hear your thoughts on what the early ones were and which are your favorites of all-time (whether they are on the list or not...)

In Pictures: Best-Ever Social Media Campaigns