My AdLibs at The Ad Council's AdLibbing.org

The Advertising Council recently launched a new blog - AdLibbing.  I am honored to be a guest blogger there for a series on Launching a Successful Blog.  Read my first AdLibbing post here - and let me know what you think! 

Launching a Successful Blog, Part I  
As a digital strategist, I often hear, “We want to start a blog, can you help us?”  And, I think, “Terrific!  Now the hard work begins.”  So often organizations commit to a blog, and then jump in blindly without having a solid plan in place, wooed by the face that blogs are easy to set up and relatively free to create.  But, there are several significant decisions that need to be made before one launches a blog. 

In this blog post series, I will provide an outline for launching a successful blog.  This first blog post will cover what you need to do BEFORE you start blogging…  Read more...