Keep Your Friends Close, Your Enemies Even Closer

In a brilliant move by MySpace, it has 'partnered' with Facebook and just announced that it will be implementing Facebook Connect on its site. What does this mean? It means that somebody over at MySpace is on the ball. Not only are they in the process of a major redesign to make the site more visually attractive and user-friendly, but they have 'partnered' with the very site that nearly crushed them out of existence just a few years ago. This is kind of like Microsoft and Apple partnering. It's a big deal! MySpace resurrected itself after Facebook grew to be the Goliath it now is, focusing on becoming the leading social network in music and entertainment. It's a haven for indie music, bands trying to make a go of it without a record deal, etc. MySpace recognized, that while this was a niche audience, this is where they 'rocked' it over Facebook. Also, being savvy to the fact that it was highly likely that their users also had Facebook accounts, they have provided an easy entryway for their users (and new ones) to connect via the Facebook app - Facebook Connect - which allows people to use their Facebook log-in credentials to access non-Facebook sites.

God, I love when I see smart, strategic thinking in business.

Read the Mashable article for more details: Facebook Connect Comes to MySpace