Tuesday, January 12, 2010

Brian Solis - Are You Listening to Bastille Marketing?

I discovered the post today on Mashable, by Brian Solis - a great leader in the social media world.  Since he echoed many of the themes I posted about yesterday, I thought it would be interesting to see his take on the 10 Stages of Social Media Business Integration and how he framed up some of the same points I made.

I recommend you read the whole article, but here are some of his points:

Stage 1: Observe and Report

Stage 2: Setting the Stage + Dress Rehearsal

Stage 3: Socializing Media

Stage 4: Finding a Voice and a Sense of Purpose

Stage 5: Turning Words Into Actions

Stage 6: Humanizing the Brand and Defining the Experience

Stage 7: Community

Stage 8: Social Darwinism

Stage 9: The Socialization of Business Processes

Stage 10: Business Performance Metrics

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