Wednesday, January 27, 2010

Blogging at the Advertising Council

Yesterday, I had the pleasure of presenting at the Advertising Council in New York City.  The crowd consisted of about 60 of their sponsors and various other non-profits and there were four presenters on the panel.  I went first to introduce the best practices of basic blogging.  Sarah Durham from Big Duck, Lynne d Johnson from the Advertising Research Foundation, and Daryl Presgraves from GLSEN followed me and each gave a more detailed presentation about various aspects of blogging.  Daryl had a particularly interesting perspective since GLSEN is an Ad Council sponsor, so he faces the same daily challenges with blogging and digital strategy implementation that many of the audience members do.  You can see my presentation below, and all of the presentations at the Ad Council website.

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