What Every Social Media Guru Has At Their Fingertips:
Keeping Up with All Things Social Media -
Mashable
AllTop
Sphinn
TwitterForBusyPeople
Daily ReTweet
Misc Tools -
% of Change Calculator
YouSendIt - for sending docs too big for email
Productivity for Clients -
Social Oomph
Bit.ly
Google Reader
Tracking Consumer Discussion -
Who's Talkin'
Tracking Sites and Blogs' Traffic Influence -
Compete
Quantcast
Tracking Twitter Stats -
Twitter Grader
Twitalyzer
Video Tools -
Save Vid
Saturday, January 31, 2009
Advertise
Would you like to see your company, brand or product featured on Bastille Marketing's blog?
Buzz
What's the Buzz on Bastille Marketing and Jenni Brand?
April 2009:
Viral Marketing: Creating Content that Catches Fire
The Ad Council
June 2009:
Blogging 101: Learn the basics and much more!
The Ad Council
July 2009:
Jenni Details Social Media Crisis Response on Mashable
Mashable article
5 Steps for Successful Social Media Damage Control
Twitter Nest
September 2009:
Advanced Twitter Seminar
The Ad Council
October 2009:
Using Social Media for Financial Education
Second Annual Financial Literacy Leadership Conference
October 5
Washington DC
Society for Financial Education and Professional Development
April 2009:
Viral Marketing: Creating Content that Catches Fire
The Ad Council
June 2009:
Blogging 101: Learn the basics and much more!
The Ad Council
July 2009:
Jenni Details Social Media Crisis Response on Mashable
Mashable article
5 Steps for Successful Social Media Damage Control
Twitter Nest
September 2009:
Advanced Twitter Seminar
The Ad Council
October 2009:
Using Social Media for Financial Education
Second Annual Financial Literacy Leadership Conference
October 5
Washington DC
Society for Financial Education and Professional Development
Learn
Some of Bastille Marketing's favorite social media knowledge:
Bastille Marketing's Recent Presentations on SlideShare.net
SmartBrief on Social Media: Best Practices for Corporate Twittering
What are Social News Sites and How do they Work?
Bastille Marketing's Recent Presentations on SlideShare.net
SmartBrief on Social Media: Best Practices for Corporate Twittering
What are Social News Sites and How do they Work?
About
About Bastille Marketing
Our Staff:
Jenni Brand - Chief Executive Officer
Rob Brand - Chief Financial Officer
Carly Becker - Social Strategist
Why the Name?
http://www.bastillemarketing.com/2009/08/why.html
Client Roster:
Our Staff:
Jenni Brand - Chief Executive Officer
Rob Brand - Chief Financial Officer
Carly Becker - Social Strategist
Why the Name?
http://www.bastillemarketing.com/2009/08/why.html
Client Roster:
- US Dept. of Health and Human Services - Flu.gov
- YogaWorks
- Stroehmann Bakeries
- Friehofer's Pride of the Neighborhood
- Florida Academy of Family Physicians
- Spenco
- CCC Gifts
- Camp Bow Wow Delaware
- Diet Coach Judy
- Anna's Secret Legacy
- The American Small Business Coalition
- Michelle Bernard/About Our Children TV Special
- Comprehensive Business Services
Services
Promotional Marketing
* Online Branding of your Company, Product, Service
* Facebook Profile Creation/Management
* Facebook Ads/Apps
* Twitter Profile Creation/Management
* Twitter Tools Implementation
* YouTube Profile Creation/Management
* LinkedIn Profile Creation/Management
* LinkedIn Ads
* Specific Social Network Profile Creation/Management
* Blog Creation/Management
Consumer Research
* Capturing the unsolicited opinions consumers have about your brand, product, service or issue
* Providing a Next Steps Strategy
Buzz Creation
* Audience Specific Message Development
* Social Media Release Development and Distribution
* Network Building
* Media Opportunities
Crisis Communications
* Guiding you through attacks online to your brand, product or service
* Developing effective response strategies
Training
* 1:1 or Group Training on any social media platform
Consultative or Project Management Services
* Already have a social media initiative underway? Bastille Marketing can provide you with consultative and/or project management services
* Online Branding of your Company, Product, Service
* Facebook Profile Creation/Management
* Facebook Ads/Apps
* Twitter Profile Creation/Management
* Twitter Tools Implementation
* YouTube Profile Creation/Management
* LinkedIn Profile Creation/Management
* LinkedIn Ads
* Specific Social Network Profile Creation/Management
* Blog Creation/Management
Consumer Research
* Capturing the unsolicited opinions consumers have about your brand, product, service or issue
* Providing a Next Steps Strategy
Buzz Creation
* Audience Specific Message Development
* Social Media Release Development and Distribution
* Network Building
* Media Opportunities
Crisis Communications
* Guiding you through attacks online to your brand, product or service
* Developing effective response strategies
Training
* 1:1 or Group Training on any social media platform
Consultative or Project Management Services
* Already have a social media initiative underway? Bastille Marketing can provide you with consultative and/or project management services
Policies
Bastille Marketing has a few set policies that we encourage all of our blog readers to know and follow:
Commenting on BastilleMarketing.com
* First - THANK YOU! Thank you for following, reading and responding. It is your voice that keeps Bastille Marketing interesting.
* Second - This is not an anonymous blog and therefore, we do not accept anonymous posts.
* Third - Not all comments get published. Comments that use curse words, spam, border on or cross the line into defamation, etc or are just plain false will not get published. It is for these reasons that a comment moderation feature is in place.
* Fourth - It is the right of this blog to publish or not publish comments. Bastille Marketing supports publishing all appropriate comments, if they are signed. But, please be aware, we reserve the right to not publish a comment for any reason we choose.
* Fifth - Opposing views are welcomed and do not factor into the decision whether or not to publish comments.
We hope that you will continue to read and interact with Bastille Marketing on a regular basis.
Commenting on BastilleMarketing.com
* First - THANK YOU! Thank you for following, reading and responding. It is your voice that keeps Bastille Marketing interesting.
* Second - This is not an anonymous blog and therefore, we do not accept anonymous posts.
* Third - Not all comments get published. Comments that use curse words, spam, border on or cross the line into defamation, etc or are just plain false will not get published. It is for these reasons that a comment moderation feature is in place.
* Fourth - It is the right of this blog to publish or not publish comments. Bastille Marketing supports publishing all appropriate comments, if they are signed. But, please be aware, we reserve the right to not publish a comment for any reason we choose.
* Fifth - Opposing views are welcomed and do not factor into the decision whether or not to publish comments.
We hope that you will continue to read and interact with Bastille Marketing on a regular basis.
Thursday, January 22, 2009
Why 'Bastille' Marketing?
I'm often asked why I named my company Bastille Marketing and why a fleur-de-lis logo. There are several reasons that made sense that I would like to share with you here.
1. My birthday is July 14. This is the French National Independence day - much like July 4 in the US.
2. France's Independence Day is known as 'Bastille' Day, based on a historical event known as the Storming of the Bastille. (Hence the tag line 'Storming the Marketing Establishment.')
3. The Storming of the Bastille is credited with the launch of the French Revolution, much like the US Boston Tea Party.
3. The Bastille was a French prison which Wikipedia defines as "a fortress-prison in Paris which had often held people jailed on the basis of lettres de cachet, arbitrary royal indictments that could not be appealed."
4. As further stated on the Wikipedia entry on Bastille Day, "The storming of the Bastille was more important as a rallying point and symbolic act of rebellion than a practical act of defiance."
5. The fleur-de-lis (or fleur-de-lys) is a symbolic icon of France, often represented on the French coat of arms, although it traces its history back to medieval times. It is also on many other European coats' of arms, illustrating its power and presence throughout time.
6. As a Kappa Kappa Gamma fraternity member*, the fleur-de-lis is our official symbol, sometimes represented by the Iris flower.
* Note: Kappa was establish in 1870, well before the terminology "sorority" was in use. Thus, we are a women's fraternity and one of the oldest Greek-letter organizations in America.
For all of these points, there were so many 'coincidental' intersections of these visual and factual representations within my life, that it seemed natural to me to incorporate both Bastille Day and the fleur-de-lis into my latest (ad) venture, Bastille Marketing.
In my perspective, these symbols define the nature of social media, which challenges the way traditional marketing practices and tactics have always been conducted and implemented. Social media embraces both your loyal customers AND those vocal detractors, giving you and your business an opportunity to interact and engage with your potential audience.
1. My birthday is July 14. This is the French National Independence day - much like July 4 in the US.
2. France's Independence Day is known as 'Bastille' Day, based on a historical event known as the Storming of the Bastille. (Hence the tag line 'Storming the Marketing Establishment.')
3. The Storming of the Bastille is credited with the launch of the French Revolution, much like the US Boston Tea Party.
3. The Bastille was a French prison which Wikipedia defines as "a fortress-prison in Paris which had often held people jailed on the basis of lettres de cachet, arbitrary royal indictments that could not be appealed."
4. As further stated on the Wikipedia entry on Bastille Day, "The storming of the Bastille was more important as a rallying point and symbolic act of rebellion than a practical act of defiance."
5. The fleur-de-lis (or fleur-de-lys) is a symbolic icon of France, often represented on the French coat of arms, although it traces its history back to medieval times. It is also on many other European coats' of arms, illustrating its power and presence throughout time.
6. As a Kappa Kappa Gamma fraternity member*, the fleur-de-lis is our official symbol, sometimes represented by the Iris flower.
* Note: Kappa was establish in 1870, well before the terminology "sorority" was in use. Thus, we are a women's fraternity and one of the oldest Greek-letter organizations in America.
For all of these points, there were so many 'coincidental' intersections of these visual and factual representations within my life, that it seemed natural to me to incorporate both Bastille Day and the fleur-de-lis into my latest (ad) venture, Bastille Marketing.
In my perspective, these symbols define the nature of social media, which challenges the way traditional marketing practices and tactics have always been conducted and implemented. Social media embraces both your loyal customers AND those vocal detractors, giving you and your business an opportunity to interact and engage with your potential audience.
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