B.L. Ochman's blog: 10 Things Social Media Can't Do

This is an excellent article written by BL Ochman - a well known social media insider who speaks the truth. In this article, she details ten things that Social Media cannot do - although, some people looking to make a buck as a "social media consultant" will tell you they can. (I wrote a previous article on what to look for in a good digital strategy consultant.) Of the 10 things Ms. Ochman outlines, here are a few that caught my attention:

Social media can't:
1. Succeed without top management buy-in
2. Be viewed as a short-term project
3. Produce meaningful, measurable results quickly
4. Be done without a realistic budget
5. Be done by "kids" who "understand social innately"

B.L. Ochman's blog: 10 Things Social Media Can't Do