Today's reading included a great piece from Jason Falls geared toward social media practitioners and is a great reminder to turn things upside down every once in a while. I had a boss early in mind career who was frustrated with the sales staff because we were lagging behind our yearly numbers. He told us all to change our shower routine the very next morning. What? Yes, try changing your morning shower routine, it forces you to really pay attention. It also stimulates the creative juices and for me, it usually gets me over a mental block. Here is a roadmap of how to think differently about the way you typically design a social media marketing plan for your clients:
- Design a plan that does NOT include Facebook, Twitter or a corporate blog.
- Look at your Facebook strategy. Apply it to MySpace and fix what won’t work there.
- Assume your most passionate consumers are only engaged on forums and message boards. Develop five tactics to reach them.
- Imagine your target audience is blind or deaf and find methods and tools to communicate with them successfully.
- Write a Wikipedia entry about your product, service or campaign. Now re-write it without the B.S. as a consumer would.
- Take 10 pictures that, without captions, visualize what you’re trying to communicate. Upload them to Flickr as a set and look at them every day.
- Write a news report about the success of your campaign, starting with the headline that you achieved your goal and write the success story in reverse chronological order, imagining the blueprint for your success.
- Go find a random, niche social network outside the realm of your target’s footprint and find a meaningful way to reach that audience with your message.
- Ask yourself, “What would make the boring, old clerk at the corner store tell me about this?” Find a way to weave that in to your strategy.
- Have the “What Are We Missing” brainstorming session outside, sitting on the grass while having a picnic.
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